![]() ![]() ![]() Structures of the project team’s operation in the implemented projects. Among other things, it provides the basic information, suchĪs the definition of a project team, the composition of the project team and the most popular Is a literature study in the field of project team management. Purpose of the article: The following article consists of two parts. Within complex university settings, different inter-related strategies come into play for accomplishing competitive advantage of an educational organization, multidimensional research projects making their valuable contribution to achieving the university's strategic goals. The analysis performed in this paper allows the author to conclude that the challenges of managing a cross-disciplinary research project increase when the context is related to the complicated environment of a contemporary university. The analysis provided in this paper is based on the academic literature review on some important strategic and project management concerns it is also based on the author's experience as the leader of an international research project executed in Transport and Telecommunication Institute (Latvia) under the ERASMUS+ programme. In the paper, it is argued that project management plays an important role in executing institutional strategy aimed at achieving research and academic excellence. The aim of the paper is to discuss the central issues associated with the implementation of a multidimensional research project in a university from a strategic management point of view. This could be measured through the tools that are mentioned in this research paper ![]() Results and con-clusion: Based on empirical evidence and previous studies, this paper reached a point where a benefit for change is actually happening at the end of the re-search’s period using the scale model SERVQUAL. The quantitative approach focused on the scale model SERVQUAL using a self-administered structured questionnaire which will be presented to the hotel’s guests. The qualitative approach was used to explore the management’s understanding of the guest’s perceptions, which is in conducting in-depth, open-ended inter-views using semi-structured prompt questions around the management’s knowledge about the perceptions of their guests. ![]() Methodology: The paper used mixed methods. The focus of this paper is to detect the structure of the guest’s needs and to discover the best predictor of those needs through using the SERVQUAL method which will lead to a better understanding to the service quality in a five-star hotel in Jordan, and hence, lead to better decision making concern-ing customer satisfaction. ![]()
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December 2022
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